31 Oct 2006
Why You Shouldn't Compete With 37 Signals
bq. Here’s why I think you don’t want to compete with 37signals: It’s not about the fact that creating simple, usable software is really, really hard (which it is). It’s not because they have really bright people (which they do). It’s because the company is a marketing machine. 37signals squeeze more marketing value out of every dollar they don’t spend than any company I’ve ever known.